Italy’s First Cloudpick AI Unmanned Store “GoBag24” Opens in Parma

Customer Requirements

In Parma, Italy, a retail revolution is quietly taking place. A unique staff‑free store has appeared on the street, yet it attracts a steady stream of customers. 

Traditional retail faces clear limitations: fixed operating hours, long checkout queues, and high labor costs. GoBag24, a local entrepreneur, wanted to break these barriers. 

The goal was to create a store that could serve customers anytime, anywhere – without cashiers or waiting – while also showcasing Parma’s famous local products like cheese and wine.

Cloudpick Solution

GoBag24 is Italy’s first Cloudpick AI unmanned store. Customers simply scan a QR code or use facial recognition to enter. They pick any items they want – and simply walk out.

The solution delivers five key innovations. 

• Grab & go checkout means no scanning, no queues – when customers leave, the system automatically deducts payment. 

• 24/7 unattended operation keeps the store always open, day or night. 

• A dedicated local product zone highlights Parma’s specialties (cheese, wine, etc.), promoting local culture and attracting tourists. 

• Remote store management via cloud and IoT enables real‑time monitoring of inventory, sales, and foot traffic. 

• And smart product selection with personalized recommendations uses big data to suggest items like cheese‑wine pairings.

Result

GoBag24 has brought multiple benefits to Parma. 

Enhanced consumer convenience – shoppers enjoy frictionless, 24/7 access with zero waiting time. Boosted local culture – the specialty zone makes the store a cultural landmark for tourists. 

Smart retail transformation – GoBag24 demonstrates how technology reshapes traditional retail, inspiring other local businesses. Deep integration of digital and physical retail serves as a model for improving efficiency and customer experience through AI. 

Finally, improved city image – as a showcase of smart retail, GoBag24 raises Parma’s profile as a modern, tech‑friendly destination.

Cloudpick has now deployed over 1,000 AI unmanned stores across 30+ countries, including Singapore, South Korea, Japan, Germany, France, Hungary, UAE, New Zealand, Canada, and the US.

Customer Testimonial

“GoBag24 has completely changed the way our community shops. No lines, no limits – just pure convenience. And our local products now reach more tourists than ever before.”
— GoBag24 Owner